Products & Service

DOOH and DAMOC Screens Network

DOOH (Digital Out Of Home) Advertising networks are essentially Digital Advertising Screens that have replaced static billboards and POS signage. DOOH is the generally segmented into Placed-Based Advertising, Retail, and Outdoor Advertising.

DAMOC Screens (DAMOC’ is an acronym for ‘Digital At the Moment Of Choice’) is a Placed-Based Digital Signage Network targeting consumers where they make their brand call “at the moment of choice”.

DAMOC Screens network - Hospitality Sector: is a Placed-Based Digital Signage Network strategically installed “at the moment of choice” (behind and at bar counters), in selective high-footfall high-volume outlets nationwide. DAMOC Screens are proven to increase sales of drink brands advertised.

DAMOC Screen network consist of HD LCD digital screens complete with future-proofed computer, broadcast quality scheduling software with multi-zoning capabilities, real time RSS, FaceBook and Twitter feeds, together with Free Wi-Fi offering. DAMOC Screen Networks are centrally controlled from our offices in Sandyford, Dublin.

For drink brands DAMOC Screens are 100% “contextually relevant” to the viewing audience; viewers have a mindset to buy a drink and are open to DAMOC Screens messages. With dynamic “relevant content” and live broadband feed; (videos, animated posters, footfall drivers, RSS feeds, etc.), DAMOC Screens deepen the brands relationship with its viewer, engages and interacting with them in a fashion not previously available.

Our ever growing network of DAMOC Screens is essentially a ‘narrowcasting network’ designed to reach a targeted audience with “relentless frequency” of brand exposure at the moment of choice. DAMOC Screens are designed to enhance the viewers experience, the ambience and pace of the outlet, to drive footfall and to drive sales of brands advertised.

Place-based digital signage is well documented globally to drive sales. With the viewers mindset “to buy a drink” what better way to advertise your brand and influence that brand-call than on dynamic interactive engaging DAMOC Screens.

Content is all important and being “contextual relevance” is what matters in fulfilling objectives. The achievement of goals and objectives as defined by the network, be it; “to sell; to inform; to educate; to engage; to entertain, to enhance, to brand building; to deepening the relationship; to interact etc., is directly related to “the relevance of content” for the viewer.

In the case of DAMOC Screens we would say that ‘Content is the Prince’, and that ‘Context is the King’. The DAMOC Screen viewing audiences is already there and with its content being ‘contextually relevant’ viewers engage interact and are open to messages. DAMOC Screens are proven to drive sales.

Contact us to see how we can help you grow your business through DAMOC Screens.

typical DAMOC Screens - Hospitality

Focal Media

Static Screen Network: FocalPoint InBar Signs:

FocalPoint InBar Signs are A2 sized Illuminated slimline units installed in ‘the main- body-of-the-bar’ and ‘at-the-moment-of- choice’ where the brand call is made.

• Installed in selective bars and clubs across North and South of Ireland, (200 and 1,000+ respectively ) FocalPoint InBar Signs have been repeatedly proven by Independent Market Research to “drive sales” of key drink brands.

• FocalPoint InBar Signs are only installed in ‘the main- body-of-the-bar and at the moment of choice’ where the brand call is made; delivering “reach” and “relentless frequency” of brand exposure where the brand call is made.

• Being at the “moment of brand choice” FocalPoint InBar Signs are ‘Constantly Connecting and Engaging, Reinforcing and Influencing, Persuading and Prompting’ a 100% drinking audience to buy ‘your’ brand where they make their brand call. We do not do corridors or washrooms, it’s after the event. FocalPoint InBar Signs are only installed where consumers see them and where it’s proven they influence the brand call.

• FocalPoint InBar Signs are independently proven to Increase sales, Increase Penetration, Increase Usage, Increase Consumption, Increase Switching, and importantly Increase in Share of Throat. (Contact us for full details of Independent Research Studies).

Static Screen Network: FocalPoint Off-trade Signs: FocalPoint Off-trade Signs are illuminated single and double-sided units located within selective off-trade outlets.

Single-sided signs are strategically installed at product displays and double-sided signs mounted in windows, attracting customers into the store while the inside display tends to be at the point of sale.

Focal Media