Why use Digital Signage in the Car Trade?
In the highly competitive and constantly changing automotive industry, retailers need to create an environment that immediately grabs the attention of customers which will convert into sales. Digital signage can help achieve this by highlighting current in-stock vehicles throughout the showroom floor, displaying full-motion video and compelling images.
Innovative retail experiences can also be incorporated to further engage customer, If you include interactive touchscreen kiosks and personalised screen content to match their personal interests.
By extending the digital solution beyond the showroom and into the waiting room retailers can boost sales by promoting new vehicles, promotions on service offerings and amenities and offering advertising opportunities. You could also trigger an offer on screens to show content that’s relevant to the current in-store demographic.
Transform the dealership environment by installing touch screen check-in kiosks for customers to use instead of taking time away from salespeople and mechanics doing their primary jobs — selling and fixing cars. Reduce perceived wait times with digital signage by providing entertainment to customers during dwell times, such as waiting for their car to be serviced or while sales associates are assisting other customers. Show high-value assets on a large format video to capture a buying customers potential interest in upgrading their current vehicle. Communicate effectively using advanced marketing technology throughout the dealership, from welcoming guests in the lobby to informing employees of recent announcements in the canteen, the showroom and even in the repair area.
Using centralised content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate digital signage.
Benefits of Automotive
- Highlight currently in-stock vehicles throughout the showroom floor
- Display high-value assets on impressive large format video to capture a buying customers potential interest
- Trigger screens to show content that’s relevant to the current in-store demographic
We offer the ability to reach the right customer in the right place at the right time.