Why Advanced Analytics
The use of Digital Signage is a cost-effective solution to communicate to the audience that matters. It also allows you to test which content reaches your target audience best. Digital Signage can also help you learn the location of your target audience. It can do this and much more, through the power of analytics.
This idea might make you think that you require high-tech analysing tools or AI (artificial intelligence) or very expensive technology however all it takes is a digital display. Of course, there are more advanced methods for tracking and analysing data, but they are not as intimidating as one might think. All you need is to get a plan in place. Why not take a closer look, starting from the beginning.
Content creation is a vital part.
They say 50% of advertising works but they are not sure which 50% that is. Analytics is very useful not only when creating the content, but also where that advert it is located. When you monitor the impact of your Ad V Traffic from the moment your new campaign goes live it can tell you so much.
Clearly, it can tell you whether or not an ad is effective in reaching out to your audience, but combining that data with the data of other campaigns can show you which content is most effective, as well as which location has the most people interested in your offer. This can be the simplest way of collecting data and you don’t need fancy sensors or interactive digital signage however, we will take a look at that next.
Benefits of Advanced Analytics
- Better decision making.
- Competitive advantage.
- Customer satisfaction.
- Reduce expenditure.
- Streamline feedback.
- Optimise and improve service.
We offer the ability to reach the right customer in the right place at the right time.