Digital Signage

Why Digital Signage

Digital Signage allows all types of business to promote and exhibit their products and services, give them the ability to display any content they want and give them the edge to stand out and dynamically engage with their customers. Digital Signage is among the most flexible platforms to advertise on in the world.

Using Digital Signage gives the owner the capability to go beyond the mainstream noise generated by other mediums such as TV, radio and print. Digital Signage can be used to get past the unwanted distractions and grab the attention of customers, directing them to make purchases they came to make.

The ability to use rich animated and dynamic content on Digital Signage feeds into human nature, we are stimulated by movement. It combats the slow and mundane alternative that print provides.

With communicating to customers and advertising as a whole being an evolving market, Digital Signage is a modern and memorable way to reach customers.

If there is limited information for the customer before entering a business, Digital Signage is the perfect way for a business to communicate the messages instantly.

With Digital Signage a business can change the customer experiences, bringing the ease and effectiveness of online shopping. The technology available brings the business the ability to adjust marketing messages to reflect current stock levels, offers on services and promotions.

When dealing with internal communication, it is important to create satisfaction by keeping both employees and customers informed. Using Digital Signage and digital signage technology can create a clear concise system to share and update all those who will consume the media on screen.

Delivering real-time information from the outside world directly to your Digital Signage. Use live feeds of important information such as news, sports, financial reports, traffic, weather and emergency information.

What makes our solution different?

Our digital signage solutions allow our customers to deliver personalisation at scale, adjusting marketing messages and in-store screen content to resonate with current customers. Sales associate’s tasks can be automated with digital solutions such as self-service kiosks. This frees up the associate time for customer service-related activities and tasks such as assisting shoppers with product selection. Digital solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details. This solution works to increase the level of customer service experienced by the customer and improves customer satisfaction.

The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged easier, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer a superior return on investment compared to temporary and or promotional signs made from other solutions.

The key to designing a network that will give you a return on your investment is ensuring that you take the following issues into account, content, devices and data. Content assemble, schedule, deliver and playback content across your network using standard file formats and protocols and remote devices across your network with scheduled functions and real-time status monitoring. Data acquire and distribute in real-time from multiple sources including subscription-based news, weather, financial data and instant messages.

Benefits of Digital Signage

  • Personalize the in-store experience with a wide array of technology including digital signs, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence
  • Adjust marketing messages and in-store screen content in real-time, ensuring information and promotions resonate with current customers
  • Convert in-store shopper behaviour insights into measurable, actionable data, such as how shoppers are spending their time and money in your store

We offer the ability to reach the right customer in the right place at the right time.

Start a project with us today.