Why DOOH Networks
Typical OOH (Out-of-home advertising) or outdoor advertising, also known as out-of-home media or outdoor media, is all around us. It is advertising with a reach to consumers when they have left their homes and are no longer in range of home-media such as TV and Radio.
Usually you will find OOH to include billboards, street posters, bus stops and on cars etc. Traditionally anywhere that can impact consumers when they are in public places. When commuting to work or places of study, when in waiting rooms, or passing by store fronts and commercial locations
DOOH or Digital Out-Of-Home is taking your standard OOH mediums and digitising them with technology and bringing them to an enterprising new level.
DOOH allows you to use functions like geofencing, tracking, facial recognition, retargeting, personalisation, attribution and measurement to monitor, track, modify, manage, and display content at your own discretion and in real-time as well.With a constantly evolving marketplace, DOOH is a great way to link online and televised advertising into the real world bringing you message to a level with online marketing.
By advancing to DOOH you are able to maximise your control and impact of your space. Being able to reduce costs by cutting weekly or monthly printing and distribution to a remotely managed or automatic updating system is one of the many benefits of DOOH advertising. Targeting consumers are specific times of day or days of the week, targeting based on weather or location, real time updates to make sure you’re staying relevant. Change messages every few seconds with rotation of brands on one digital sign.
What Is Possible With Digital Out-of-Home?
Digital OOH signage has a strong advantage over traditional outdoor advertising, as the images capture the audiences attention and interest more easily and for a longer period. And the more creative the better.
The interactivity of this digital display means that it’s never been easier to attract the attention of passersby.
Unlike traditional billboards or static lightboxes, which show the same static images for the duration of the advertising campaigns, programmatic advertising campaigns allow for the digital out of home displays show images and videos, and can show multiple ads on one display.
Digital OOH also greatly reduces the reoccurring management costs through the advertising calendar. With all management done remotely and without the need of printers and installation teams for each campaign.
Benefits of DOOH Networks
- Impactful reach in public with potential for campaigns and ads targeting specific niche audiences.
- High quality platform for promotion of ads in different formats and more positive experiences.
- Integration and unification with mobile devices, internet, social networks and other technologies on the market.
- Allows you to make updates remotely and give full control over time of day and date specific advertising.
We offer the ability to reach the right customer in the right place at the right time.